KREAITIV // HOW IT WORKS

From signal
to something that
moves people.

Kreaitiv connects what is happening in your market with what your team should create, publish and learn from next.

Start with Kreaitiv Explore the Platform
Kreaitiv Workspace
LIVE
01
CONNECT
02
UNDERSTAND
03
SIMULATE
04
CREATE
05
PUBLISH
06
LEARN
THE KREAITIV LOOP

Marketing shouldn't be six disconnected workflows.

Each stage gives the next stage more context. What Kreaitiv learns after publishing becomes intelligence for what happens next. Select any stage to see how it works.

Brand identity, channels, existing assets and competitive context all enter Kreaitiv before anything else begins.
Brand profileChannel connectionsIntelligence layer
↩ BACK TO UNDERSTAND
STEP 01 // CONNECT

Bring the context together.

Start with the brand, channels, information and tools Kreaitiv needs to understand how your organisation works.

Brand profile built from your website, guidelines and assets
Channels connected — social, email, analytics and CRM
Competitors defined and tracked from day one
Brand voice, vocabulary and rules loaded into every tool
CONTEXT READY → STEP 02
BRAND PROFILE
Brand name
Website
Industry
Products / Services
Target market
Primary objectives
Markets
Competitors
Brand description
LIVE SIGNAL INTAKE
Search behaviourSocial conversationsQuestionsContent activityAudience reactionsCompetitor movesHistorical dataBrand contextTopic trendsPurchase signalsReview patternsAudience language
STEP 02 // UNDERSTAND

See what's happening before deciding what to do.

Kreaitiv brings market signals, audience conversations, competitor activity and brand context together to identify what deserves attention.

Pulse
Tracks trend activity, search behaviour and rising conversations across your category.
Radar
Monitors competitor campaigns, content and positioning shifts in real time.
Audience context
Groups questions, interests, objections and language patterns into actionable profiles.
OPPORTUNITY IDENTIFIED → STEP 03
STEP 03 // SIMULATE

Explore the idea before committing to it.

Use simulated audience agents to explore how different messages, propositions and creative directions could be received before moving into production.

SIMULATION IS EXPLORATORY INTELLIGENCE
Sim explores plausible responses and patterns — not a guaranteed prediction. It surfaces what questions to ask and what to test, so you go into creation with more than instinct.
Test three directions simultaneously
Explore across different audience segments
Identify resistance before it reaches real audiences
Human selects direction — Kreaitiv provides context
DIRECTION REFINED → STEP 04
A
DIRECTION A
Designed sustainably.
+
B
DIRECTION B
Built to last. Designed responsibly.
+
C
DIRECTION C
Style without the compromise.
+
Kreaitiv informs the decision. You make it.
Direction B shows the strongest response across all audience groups. Select to develop.
CREATIVE CONTEXT LOADED
Brand intelligenceMarket insightAudience insightCompetitor contextSimulation learningDirection B
STEP 04 // CREATE

Turn the direction into the work.

Once the direction is clear, Kreaitiv carries the context into creation so your team does not have to start again from an empty prompt.

Studio
Copy, images and video generated with full campaign context pre-loaded.
Platform adaptation
One message adapted across Instagram, TikTok, LinkedIn, email, website and ads.
Review workspace
Draft, edit, comment, approve and request variations in one place.
CAMPAIGN READY → STEP 05
STEP 05 // PUBLISH

Put the work into motion.

Move approved content into a coordinated publishing workflow without rebuilding the campaign somewhere else.

Generated assets automatically populate the publishing calendar
Approval gates keep humans in control of every publication
Drag, reschedule and duplicate across the week
Live status tracking from scheduled to published
THE CAMPAIGN IS LIVE
The objective entered at the top of this page — launch our new sustainable trainer collection — is now live across channels.
PERFORMANCE RETURNS → STEP 06
APPROVAL REQUIRED
"Built to last. Designed responsibly." — Instagram hero image + caption ready for review.
Comment: Use the shorter opening.
124K
Reach
+34%
6.2%
Engagement
+1.8pp
38s avg
Watch time
+22%
2,847
Clicks
+41%
912
Saves
+89%
187
Conversions
+28%
STEP 06 // LEARN

Every campaign teaches the next one.

Kreaitiv brings performance back into the intelligence layer so your next decision starts with more context than the last.

Content analysis
Kreaitiv compares creative performance and identifies which messages, formats and approaches worked.
Audience learning
Behaviour patterns add new context to audience profiles — who responded, how, and why.
Campaign intelligence
What worked, what didn't and what to test next becomes context for the next campaign.
LOOP CONTINUES → UNDERSTAND
WHAT HAPPENS BEHIND THE EXPERIENCE

Different intelligence for different jobs.

Kreaitiv uses specialised intelligence across the workflow. These are cooperating capabilities, not a collection of disconnected chatbots.

RESEARCH
Finds and organises relevant information.
AUDIENCE
Builds audience context from signals and behaviour.
STRATEGY
Develops campaign direction from available intelligence.
SIMULATION
Explores possible audience responses to directions.
COPY
Creates written content with brand context loaded.
VISUAL
Develops visual assets aligned to the creative direction.
VIDEO
Builds motion content from script through to final cut.
SOCIAL
Adapts and distributes content across platforms.
ANALYTICS
Interprets performance results into useful intelligence.
HUMAN CONTROL

AI where it helps.
People where they matter.

You remain in control of consequential decisions. Kreaitiv handles research, generation and organisation. People handle direction, approval and strategy.

KREAITIV
Research
Analyse
Generate
Recommend
Organise
Adapt
YOUR TEAM
Decide
Approve
Edit
Override
Publish
Set strategy
ORGANISATIONAL MEMORY

Your work should create context,
not disappear into history.

Every campaign, decision, result and experiment builds a store of context. The next campaign can draw on relevant history rather than beginning from zero.

Brand context
Campaign history
Creative decisions
Performance data
Audience learning
Approved messaging
Previous experiments
Successful formats
Competitor intelligence
Market signals
START FROM WHERE YOU ARE

Not every user begins the same way.

Select where you are right now. Kreaitiv meets you there and connects to the wider system from the right entry point.

I have an ideaStudio
I don't know what to createPulse
I want to test a campaignSim
I want to understand competitorsRadar
I already have contentSocial
I want to see what's happeningLive
I want the whole workflowKreaitiv
BUILT FOR DIFFERENT WORKFLOWS

One system. Every level of complexity.

CREATOR
1
Discover an idea
2
Create content
3
Publish
4
Learn
BUSINESS
1
Understand the market
2
Build campaign
3
Create assets
4
Launch
5
Measure
MARKETING TEAM
1
Research
2
Plan
3
Collaborate
4
Approve
5
Publish
6
Optimise
AGENCY
1
Switch client
2
Load brand intelligence
3
Create campaign
4
Request approval
5
Publish
6
Report
TRY THE KREAITIV WORKFLOW

Choose your objective. Watch Kreaitiv move.

Select a demo objective and follow the relevant Kreaitiv journey from signal to result.

THE COMPLETE JOURNEY

One objective. One connected workflow.

One brief enters Kreaitiv. Every stage adds intelligence. The result is a complete campaign that already knows what it learned.

THE OBJECTIVE
Launch our new sustainable trainer collection.
01
CONNECTED
Brand and channels understood.
02
UNDERSTOOD
Market opportunity identified.
03
SIMULATED
Campaign directions explored.
04
CREATED
Full campaign produced.
05
PUBLISHED
Content distributed.
06
LEARNED
Performance returned to intelligence.
Ready to move faster

Bring the objective.
Kreaitiv helps move it forward.

Understand the opportunity, explore the direction, create the work, publish it and learn what happens next.

Get Started Free Explore the Platform